[vc_row][vc_column][dt_sc_dropcap type=”square”]B[/dt_sc_dropcap][vc_column_text]usiness cards are known to have been in use for nearly 600 years. And as technology evolve and a new form of communication always come out, do business cards still matter?
The answer to that question is an absolute YES. In fact, business cards are considered as necessity for networking effectiveness. Business cards come in handy especially when you are attending events with many open opportunities such as gatherings, fairs, business events, business meetings and the like. Its value is more important than most business-owners think.
Many companies have Business Cards but not everyone is aware of how every detail matters and affect the image of your company. Yes, Business Cards are more than just paper. And this blog will walk you through all the things you should know to make an effective business card for your company.
Many companies have Business Cards but not everyone is aware of how every detail matters and affect the image of your company. Yes, Business Cards are more than just paper. And this blog will walk you through all the things you should know to make an effective business card for your company.
1. BUSINESS CARDS BUILD FIRST IMPRESSION
Business Cards are most likely to be the first exposure of your Business’ overall image. And we all know, that first impressions matter especially in the business industry. Surely no one would want their business to look cheap in front of their potential client, right? The more presentable your card is, and the more pleasing it is in the eyes, the more likely it is that your potential clients are going to keep it. According to Statistics Brain Research, 88% of business cards get thrown away in less than a week, and 63% of those gets thrown away because they don’t need the service at the moment. On the other hand, another study shows that a potential costumer is expected to hold on to a colored business card 10x longer than a standard white one. These researches just prove how important the designs of a business card is, and that creativity is the key to make sure those cards really does their job.
2. SALES INCREASE UP TO 25% WITH BUSINESS CARDS
A survey says that a firm’s overall sales sees an increase of up to 25% with Business Cards on every 2000 Business Cards handed out. With the right choice of format, design and material, your potential clients would definitely want to keep it, despite not needing your products or services in that moment. What prestigious companies do to make their business card presentable, is that they invest on quality material and creative combination of colors and font in a minimalist style. This way, the business card would look classy, and would look good on someone’s wallet or pockets.
3. BUSINESS CARD IS A WINDOW TO A COMPANY’S QUALITY
Your business card tells a lot about your company. The combination of colors, graphics, format and even the materials all speak for your company. It’s like you are letting them take a peek of what your company is like. Clients prefer to keep those with elegant design and quality material. Studies show that 72% of potential clients judge o the quality of a card.
4. BUSINESS CARDS CREATE OPPORTUNITIES
Business Cards come in handy especially during events, fairs, business meetings and many other gatherings. Nothing’s more convenient than just handing over a business card after talking to a potential client rather that writing down your contact number on a piece of paper or dictating it to them. Besides, having business cards show professionalism and preparedness. And here’s the important part: Studies say that 39% of people would not choose to do business with companies having “cheap looking Business Cards”. So Business Cards should actually be taken more seriously or you’ll lose an opportunity!
One of the common mistakes that Business Owners think is that having a business card is all that matters regardless of the design or quality. But what’s actually true is that if you won’t make a quality business card, you’d rather not have one at all.
Considering the fact that Business Cards build first impression, presenting something that is not well thought of to a potential client might just not end up well.
Business Cards are great investment, no matter what type of business you have, as long as you require customers and clients, it’ll be a big part of your necessity. Most companies do the designs on their own, and let the printing press print it in a quality with the cheapest price. But when it comes to business cards, it is much better if the designing and printing is entrusted to the professionals who knows the technique to make it presentable and effective.
We at KAA Advertising understand the value of Business Cards. For years, we have served countless clients and provided satisfaction to all of them. We let our passion drive us to do what is entrusted to us while we keep our eyes on the same goal. With us, you’re in the right hands.
We’d be more than happy to help you make and design your Business Cards. You can reach out to us in various ways such as via email, contact number or our social media accounts. You may click this link to learn more.
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